As Summer 24/25 approaches, the makeup world is all about embracing vibrant, glowing looks with a refreshing twist. This season, it’s about highlighting natural beauty with effortless, fresh-faced glamour, while adding playful details like shimmering eyes, colourful lashes, and long-lasting lip stains.
Whether you're at a pool party, a beachside brunch, or dancing under the stars, these trends will keep you looking effortlessly chic all Summer long.
The Fresh Face
The ultimate summer trend this season is the fresh face look. Minimalism is the name of the game, where less is more and skin health shines through. Instead of heavy foundations, it’s all about sheer, lightweight formulas like tinted moisturisers, BB creams, or even just a touch of concealer. The goal is to enhance your natural beauty with a soft, dewy finish that feels comfortable in the heat.
To achieve that fresh-faced glow, focus on prepping the skin with hydrating serums and a lightweight SPF. Follow with a sheer foundation or tinted moisturiser that lets your skin breathe, and finish with a touch of cream blush for a natural, flushed look.
Our Tip: For extra radiance, apply a subtle liquid highlighter on the high points of your face—cheekbones, brow bone, and bridge of the nose—for that dewy, sun-kissed glow.
Shimmer Eyes
Shimmering eyes are making a major comeback for Summer, giving a soft, glistening touch to any makeup look. Think of eyes that sparkle in the sun, with a wash of shimmering champagne, gold, or peach tones across the lids. Unlike glitter, which can feel heavy or intense, shimmer provides a more subtle, glowing effect that’s perfect for day or night.
Whether you're keeping things light with a single swipe of shimmer or layering multiple shades for more dimension, the key is to blend well so the shimmer seamlessly catches the light.
Our Tip: Try a cream or liquid eyeshadow for long-lasting, crease-proof shimmer, or dust a powder shimmer across your lids and inner corners for a glowing pop.
Colourful Lashes
This one may sound daunting, but if you're ready to have some fun with your look, the colourful lashes trend is one you’ll want to try. This playful trend brings a pop of unexpected colour to your lashes, creating a statement eye look without much effort. From electric blues to bright purples and even soft pastel pinks, colourful mascara is perfect for summer when everything feels a little more vibrant and daring.
The best part? You can keep the rest of your makeup minimal and let your lashes be the star of the show. Whether you go full-colour or apply a coloured mascara just to the tips of your lashes, this trend is sure to turn heads.
Our Tip: Pair colourful mascara with a simple eye look—just a swipe of shimmer and a touch of mascara—and keep the rest of your face fresh and glow.
Lip Stain
The lip stain trend is all about long-lasting, fuss-free colour that stays put through everything, from sipping cocktails to beachside lounging. Lip stains are perfect for summer because they provide a natural, just-bitten look without the heaviness of a lipstick or the stickiness of a gloss. You’ll love the lightweight feel and the fact that you won’t have to reapply every hour.
This coming Summer, expect to see lip stains in vibrant shades like berry, coral, and soft pinks. The beauty of a lip stain is that it can be built up for more intensity or blotted down for a subtle wash of colour. Pair it with the fresh face trend for an easy, laid-back summer vibe.
Our Tip: For a soft and diffused look, apply lip stain in the centre of your lips and blend outward with your finger for a natural, gradient effect.
Summer 24/25 is all about embracing light, playful, and long-lasting makeup looks that are fun and easy to achieve. From fresh-faced minimalism to colourful lashes, shimmering eyes, and juicy lip stains, these trends will keep you looking radiant and feeling confident, no matter where the season takes you.
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